The Alternative Airport Resources
Clarity
In this stage you're getting clear about what you have to offer and what your ideal business looks like so that you can create a clear plan for getting there. You will be exploring the Concept Development, filling in your SWAJOT and considering different Business Models.
Running from 14th - 25th August
Niche
In this stage you’re getting a clear idea of who it is you're serving, what issue they may have and what outcome you're helping them achieve. You will be exploring Niche Alignment, Development and Messaging.
Running from 28th August - 8th September
Brand Strategy
In this stage you're getting a clear idea of your business identity, how it represents you, your offering & your client. You will discover your businesses personality, how to bring it to life & share it with the world. You will be completing your Brand Strategy chart and we’ll be diving into marketing your brand, looking into communication and creative briefs.
Running from 11th to 22nd September
Systems & Processes
In this stage you will work on securing your online business identity and your professional foundations alongside how you will manage your business day to day. We will be looking at the booking systems, set up costs, online marketing tools.
Running from 25th September to 6th October
Vision & Goals
In this stage will complete your brand vision, creating a tangible idea of the future. You will then expand this vision further and identify the final goal. You will create a Vision Statement, explore Goal setting and Action Steps.
Running from 9th to 20th October
Money Mindset & Imposter Syndrome
After Half Term, if it’s something you would like to explore we can dive into Money Mindset and Imposter Syndrome the two most popular things that will hold you back! How much do I charge and am I really good enough to serve my clients?
Potential dates 6th - 17th November
